Case Study: How Corporate Catering Impacts Business Events
The Role of Corporate Catering in Enhancing Business Events: A Survey Conducted by Business Bites SA
Introduction
Business Bites SA conducted an insightful survey with Catercom and 500 businesses across South Africa to explore how corporate catering influences the success of events such as year-end functions, corporate meetings, and special business gatherings. This detailed study aimed to understand the preferences, expectations, and impact of catering services on business events. Here are the key survey questions, top responses, and critical takeaways.
1. How Important Is Catering in the Success of Corporate Events?
Top Responses:
- Extremely important (55%)
- Somewhat important (35%)
- Not very important (10%)
Key Takeaway:
Catering is a cornerstone of successful corporate events. High-quality food and beverage offerings can elevate the overall experience, leaving a lasting impression on attendees and enhancing the professional image of the event host.
2. What Type of Catering Do You Prefer for Corporate Functions?
Top Responses:
- Buffet-style (40%)
- Plated meals (30%)
- Finger foods and canapés (20%)
- Food trucks or themed catering (10%)
Key Takeaway:
Versatility is key in corporate catering. While buffets are popular for their variety, plated meals offer sophistication, and finger foods provide convenience during networking sessions.
3. How Does the Quality of Catering Influence Employee and Client Satisfaction?
Top Responses:
- Significantly improves satisfaction (60%)
- Some impact (30%)
- Minimal impact (10%)
Key Takeaway:
High-quality catering enhances both employee morale and client relationships. Exceptional food and service show appreciation and professionalism, making guests feel valued.
4. Do You Consider Dietary Restrictions When Selecting a Catering Service?
Top Responses:
- Always (50%)
- Sometimes (35%)
- Rarely (15%)
Key Takeaway:
Catering inclusivity matters. Addressing dietary preferences and restrictions demonstrates consideration, ensuring all guests feel accommodated and respected.
5. How Important Is Presentation and Food Aesthetics at Corporate Events?
Top Responses:
- Very important (48%)
- Somewhat important (37%)
- Not important (15%)
Key Takeaway:
Visual appeal enhances the dining experience. Well-presented food not only looks appetizing but also reflects the professionalism and attention to detail of the event organizers.
6. What Is the Preferred Beverage Option for Corporate Gatherings?
Top Responses:
- Non-alcoholic beverages (45%)
- Mixed (alcoholic & non-alcoholic) (40%)
- Alcoholic beverages only (15%)
Key Takeaway:
Beverage offerings should be versatile, catering to diverse preferences. A balanced mix of non-alcoholic and alcoholic options ensures inclusivity and professionalism.
7. How Does Catering Influence Networking Opportunities at Events?
Top Responses:
- Positively impacts networking (52%)
- Some influence (33%)
- No impact (15%)
Key Takeaway:
Food fosters connections. Strategic catering setups, like finger foods during standing receptions, encourage mingling and enhance networking opportunities.
8. What Is the Ideal Budget Allocation for Catering in Corporate Events?
Top Responses:
- 20-30% of the total event budget (40%)
- 10-20% (35%)
- Over 30% (15%)
- Less than 10% (10%)
Key Takeaway:
Investing in catering is seen as a priority. Businesses allocate a significant portion of event budgets to ensure quality food and service, recognizing its impact on event success.
9. How Do You Evaluate the Success of Catering After an Event?
Top Responses:
- Guest feedback (50%)
- Quality of service and food (35%)
- Presentation and punctuality (15%)
Key Takeaway:
Feedback is vital. Post-event evaluations, focusing on guest satisfaction and service quality, help businesses refine their catering choices for future events.
10. Would You Rebook a Catering Service Based on Positive Event Experiences?
Top Responses:
- Definitely (58%)
- Maybe, depending on future needs (32%)
- Unlikely (10%)
Key Takeaway:
Consistency breeds loyalty. Exceptional catering services that deliver quality, professionalism, and reliability often secure repeat business through positive word-of-mouth and strong client relationships.
Conclusion
This survey conducted by Business Bites SA highlights the critical role that catering plays in the success of corporate events. From enhancing employee morale to impressing clients and facilitating networking opportunities, catering is more than just food—it’s an integral part of event strategy. Investing in high-quality, inclusive, and visually appealing catering can significantly impact the overall success and reputation of business gatherings.