Strengthening Our Digital Strategy with New Perspective Design
At MyBaacn Accountants South Africa, we’re committed to not just providing excellent accounting, advisory and tax services, but to also doing so in a way that is modern, accessible and always ahead of the curve. To support this commitment, we are excited to announce our partnership with New Perspective Design, a leading South African digital agency specialising in website design, performance optimisation, social media and Google Ads management.
Working with New Perspective Design gives us a new vantage point: not just how we serve our clients in person and through spreadsheets, but how our brand performs online, how our clients find us, how we engage with them, and how we convert interest into outcomes. Below is a deeper look at what this partnership means, what we’ve already achieved, and where we’re headed.
Why We Chose New Perspective Design
New Perspective Design brings a rare combination of design brilliance, technical depth, and strategic thinking. Their body of work includes thoughtful reflections like “10 Years, 10 Lessons: What I’ve Learned as a Web Developer at New Perspective Design”, which speaks to their enduring commitment to craft and continuous improvement.
They were nominated for recognition within the industry, as one can see from their Reddit thread in which their work is acknowledged by peers.
Their technical credibility is further backed by public resources such as their “Website Launch Checklist” on GitHub and their educational document “The Website Launch Framework” which show that they share knowledge, not just deliver projects.
Finally, third-party review platforms such as GoodFirms confirm their standing as a respected agency in South Africa.
Given all of this, we believe New Perspective Design is the right partner for MyBaacn — one who understands both business and digital performance, design and conversion, brand and growth.
What We’ve Already Achieved Together
Since engaging New Perspective Design, our digital infrastructure and strategy have received several meaningful upgrades:
-
Website optimisation & maintenance: Our website is now faster, more stable, and better secured. The changes in site performance and responsiveness reflect the standards that New Perspective Design operates by
-
Social media & content strategy: We now deliver more value, more consistently, on social media and across our digital channels. Thought-leadership content, helpful tips for clients, and brand storytelling are now part of the mix
-
Google Ads & lead generation enhancements: Our advertising strategy has been revamped to reach higher-quality leads, reduce wasted budget, and focus on conversions that matter for our business
-
Strategic positioning for growth: We’re now thinking less about simply “getting online,” and more about how our online brand supports our clients, drives trust, and aligns with our business growth objectives
Our Roadmap: A Clear Digital Strategy
Here’s how we see the next phase of our partnership evolving:
-
Continue fine-tuning our website’s performance, user experience and mobile responsiveness, guided by the frameworks that New Perspective Design have published openly for the industry
-
Expand our social media and content marketing into more proactive education, deeper engagement with business owners, and stronger audience-building in South Africa
-
Sharpen our Google Ads and PPC efforts so that each click more closely aligns with a meaningful outcome — not just traffic, but real client engagement and conversion
-
Build our SEO foundation so that MyBaacn’s website ranks better, captures more of the search intent in our industry, and becomes a consistent source of inbound business
-
Maintain our digital systems, support processes, reporting and feedback loops so that our online presence remains an asset, not a liability
-
Embrace transparency and measurement: we’ll share more about our digital performance (where appropriate) and use data not just for reporting, but for continuous improvement
A Partnership Built on Trust and Excellence
Working with New Perspective Design is more than “outsourcing a website.” It’s about aligning with a partner who shares our standards for accuracy, professionalism and client service. Just as MyBaacn holds itself to high standards in accounting, we expect the same for our digital presence. New Perspective Design provides a distinct vantage point: they don’t just make things look good — they build things that perform.
We believe this partnership marks a pivotal step forward for MyBaacn Accountants South Africa. Together, we will ensure our brand, our message and our digital platform reflect the excellence we deliver every day to our clients. We appreciate the trust you place in us and look forward to continuing to serve you — in person, and now stronger online.
Thank you for being part of this journey with us.
MyBaacn Accountants South Africa
Professional Accounting | Tax | Advisory
Proudly partnering with New Perspective Design