“It’s crazy to think that we are already a quarter through the year. I mean, it feels like just yesterday that we were doing the January scramble for website startups, and now we are only three to four months away from that rush again,” says Juan Preuyt from New Perspective Design.
When asked what has been challenging about 2026, Juan expressed that it was mostly AI in its many facets. “AI has been the biggest challenge to work around in 2026 not so much from a work-drying-up perspective, as our work is very custom-based, but more so from client expectations revolving around SEO and website scope. We had to do a lot of work managing expectations, adding context to what AI says, and essentially redoing the brief. It has changed a lot about how we, as a digital marketing agency, handle things internally, although still with the same core philosophy: helping people and their businesses.”
2026 will mark New Perspective Design’s 11th year in business. Founded by Juan Preuyt in 2015 with simple graphic design services and basic website builds, the company has expanded into IT, business automation, and more complex builds, while also forming partnerships with major national companies such as Buzz Movers, Roos Garage Doors, and Ehad Fuel Dispensers.
“Yeah, it’s great,” says Juan. “It’s certainly changed things and made the whole SEO and web design field very “unstable”. From a competitor point of view, this is good for us because I know where we are going and I know we need to be flexible. We have always been that way, so the companies that aren’t, the guys who aren’t reading up on the latest tech stacks and testing them for validity, will fall apart or sell a product or service that won’t deliver. It acts as a sort of filter. How we utilize AI, because it’s not going away, is going to be the differentiator between successful businesses and failing businesses. And no, I’m not saying throw everything into it, but I’m also saying don’t ignore it.”
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